The steps of the good research:
Setting a research purpose
Determining the information needed for the research, as well as the definition of the research target group.
Writing and testing questions.
Organizing the questions into logically and substantively related groups.
Selection of appropriate research methodology.
Data collection and analysis.
What kind of questions are possible?
When the possible answers are well defined.
“Tree” questioning structure
When a question only comes up if certain preconditions are met.
When vocabulary and spontaneous response matter.
When it is important what the respondent mentions first, second, etc.
Single or multiple-choice questions
When one or more answers to the question are possible.
Questions with precise timing
When you want to specify, schedule when the question will appear in the application.
Download the guide: “The art of asking”!
All great market and public opinion research are based on the right question, questionnaire. Our team of experts has created a guide that will make it easy for you to formulate your questions.
If you want to make the question more clear or emphatic, we will solve it!
Display an image at the question text
Embed a company logo in the question
Embed video in the question
A unique push message to make the question attention-grabbing
Preserving image factors in the display of answers as well
We performed several methodological studies when we asked the same questions simultaneously on the Pulzus © telephone data collection system, through personal interview, and the application. Our experience is the same as the international experience:in case of methodologically correct sampling and weighting, the aggregation of the answers obtained does not differ.
AUpon completion of the survey, the final data should be statistically weighted to the national profile of the age population appropriate to the focus of the research. When using the Pulzus © Research System, weighting is performed based on age, gender, settlement type and education. By performing statistical weighting, our results well reflect the opinions, habits and intentions of the country as a whole, or, depending on the focus of the research, a certain social and consumption stratum.
From the database of the Pulzus © Research System respondents panel, we perform active sampling according to the focus of the research in terms of number and representativeness of sampling. The focus is on the quality of the sample and not on the number of respondents. When using active sampling, we perform screenings according to the available socio-demographic data, purchasing habits, value choices, and other data of the panel members.
TWe performed several methodological studies when we asked the same questions simultaneously on the Pulzus © telephone data collection system, through personal interview, and the application. Our experience is the same as the international experience:in case of methodologically correct sampling and weighting, the aggregation of the answers obtained does not differ.
COMPARISON OF MARKET RESEARCH TOOLS FOR QUANTITATIVE RESEARCH BASED ON PROFESSIONAL OPINIONS OF MARKET RESEARCHERS:
|Pulse mobile app||Personal research||Research by phone|
|Real location-dependent information||✔️✔️✔️||✔️✔️✔️||✔️|
|Question variety of presentation options (Video, image-based)||✔️✔️✔️||✔️✔️||✔️|