What kind of questions are possible?

Closed questions

When the possible answers are well defined.

“Tree” questioning structure

When a question only comes up if certain preconditions are met.

Open questions

When vocabulary and spontaneous response matter.

Answer ranking

When it is important what the respondent mentions first, second, etc.

Single or multiple-choice questions

When one or more answers to the question are possible.

Questions with precise timing

When you want to specify, schedule when the question will appear in the application.

We performed several methodological studies when we asked the same questions simultaneously on the Pulzus © telephone data collection system, through personal interview, and the application. Our experience is the same as the international experience:in case of methodologically correct sampling and weighting, the aggregation of the answers obtained does not differ.

AUpon completion of the survey, the final data should be statistically weighted to the national profile of the age population appropriate to the focus of the research. When using the Pulzus © Research System, weighting is performed based on age, gender, settlement type and education. By performing statistical weighting, our results well reflect the opinions, habits and intentions of the country as a whole, or, depending on the focus of the research, a certain social and consumption stratum.

From the database of the Pulzus © Research System respondents panel, we perform active sampling according to the focus of the research in terms of number and representativeness of sampling. The focus is on the quality of the sample and not on the number of respondents. When using active sampling, we perform screenings according to the available socio-demographic data, purchasing habits, value choices, and other data of the panel members.

TWe performed several methodological studies when we asked the same questions simultaneously on the Pulzus © telephone data collection system, through personal interview, and the application. Our experience is the same as the international experience:in case of methodologically correct sampling and weighting, the aggregation of the answers obtained does not differ.