Customer experience measurement
Every product or service has a competitor, so the best way to differentiate ourselves is SATISFACTION. At all points of contact, it is important to be aware of the feelings and desires of the client.
Customer experience map
With customer experience research, we show when and what the customers think of the offered product at each point of contact, even if they do not see it. We help you regularly measure whether on the customer experience map the customer is getting what provides the fastest decision and highest commitment rate.
One smartphone and a thousand answers
Customers honestly express their opinions on their smartphones about the product and we collect them. Detailed opinions reveal every little event that happens from getting to know the product to using it, which will let you know which business process or product parameter to improve.
example research
Market research helps to understand market needs
With the Pulzus Rapid service, you can get to know the needs of potential customers accurately, receive professional support to prepare the right questions, and our consulting team will help you evaluate the results.
Rapid research case study
From interest to results
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Getting to know needs
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Price offer, agreement
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Consultation
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Data collection
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Analyzing research results
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Handing over and presenting research study
We provide unique services because
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Compared to average market research, you can get the information you need at lightning speed.
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With thousands of respondents, we provide representative research results.
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At each stage of product development, you can flexibly research the market.
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We provide a transparent service that guarantees the quality of the research.
Confident business decision
A large and comprehensive market research is always time consuming and has both internal and external costs. That is why, with the Pulzus Rapid service, you can always be sure that you will get the necessary market research results on time, using the optimal resources.
How does Pulzus Research help?
Product Manager
Do you want to introduce a new product or is the old one waiting for renewal? Pulzus Research helps you position your product. It shows you where to improve your product. It gives you information about the competitor, so it gives your product a competitive advantage in the market!
Marketing manager
Do you need a detailed picture of market trends? Do you want to know what is behind a consumer’s decision? Should you support the launch of a brand or service in the market? Research results help you develop marketing strategies!
PR specialist
Do you want to know more about the determining market processes? Are you wondering what consumers think of a particular brand? Do you want to know what makes a particular brand more popular? Pulzus’s research helps you support your customers more effectively!
Company, Commercial Manager
Do you want to increase turnover but you do not know how? Before you decide on a solution, do you want to gain insight into the impact that a particular step will have on consumers? With Pulzus’s research results, we help you see into the future to avoid pitfalls!
Rapid packages
RAPID WALK
4 closed questions
1-10 answer options
2 hours consultation
Results summarized
by 4 factors
Project-based: 338,100 HUF/pc
Annual subscription 4 pcs/year:
298,600 HUF/pc
RAPID TRIP
8 closed questions
1-10 answer options
3 hours consultation
Results summarized by 4 factors
Project-based: 616,400 HUF/pc
Annual subscription 4 pcs/year:
542,500 HUF/pc
RAPID JOURNEY
11 closed questions + 1 open question
1-10 answer options
4 hours consultation
Results summarized by 4 factors
Project-based: 894,700 HUF/pc
Annual subscription 4 pcs/year:
787,400 HUF/pc
Rapid Project-based or rapid annual subscription?
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Delivery of research results
Research consultation
Price
Rapid Project-based
In 10 days
Once
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Rapid Annual Subscription
In 3 days
1 h/mths on new opportunities
12% discount
Additional services
- Special panel
- Questions with more than ten answers
- Embedding a logo
- Embedding an image
- Embedding a video
- Executive Summary
- Online presentation
- Personal presentation
FAQ - Frequently asked questions and answers
A free downloadable research and questioning application that allows us to get to know people’s opinions on current news, entertainment topics or for market research purposes. For our business partners, our community of respondents is important and useful because they are the buyers and consumers of market services and products too, so they can be asked a question related to a bank, a chain of stores or a company operating in any sector. Why is Pulzus a system? Because a social or consumer stratum that is less accessible by the application, such as the elderly, can be reached in the form of automated voice calling (IVR) or even traditional telephone research if needed.
Traditional research data collection is in crisis around the world. It is increasingly difficult to make personal, so-called face-to-face interviews with people. Due to the declining willingness of respondents, telephone interview inquiries are also facing increasing difficulties. Thus, personal data collection has become more expensive, landline telephony is used by older people, and the voice transmission function of mobile telephony is starting to be pushed out of the communication toolbox of young and very young people. Sensing the situation, in 2017 MTM Kft. started the development of the Pulzus research application.
Most of them are part of the adult Hungarian population, people who are characterized by an active interest in current topics in all areas of life. They are characterized by a need to express their opinions on topics that affect their lives. They have a smartphone and mobile internet. They are receptive to both playful, entertaining content and serious questions.
When using active sampling, we perform screenings according to the available socio-demographic data, purchasing habits, value choices, and other data of the panel members. Active sampling is also a control to ensure that only selected individuals, for whom we know the appropriate parameters, can participate in a given sample.
Upon completion of the survey, the final data should be statistically weighted to the national profile of the age population appropriate to the focus of the research. This methodology is consistent with how all research institutes weight data as fine-tuning measures. When using the Pulzus © Research System, weighting is performed based on age, gender, settlement type and education. By performing statistical weighting, our results well reflect the opinions, habits and intentions of the country as a whole, or, depending on the focus of the research, a certain social and consumption stratum.
Virtually any. The topics that can be asked over the phone can be handled by the Pulzus Application, furthermore, the technology allows us to make the questions more colorful, understandable and memorable with pictures and videos.
From a technical point of view, we also use closed and open questions. The answer can be single-choice or multiple-choice. The answers can be ranked. The questioning can be timed, for example, to be linked to an event or even to the broadcast of a TV show. Within a questionnaire, the questioning of each question can be made conditional according to the fulfillment of certain preconditions.
The process of the surveys can usually take a few days from the price offer to the presentation of the results. After the price offer, we discuss the needs and compile the questions, the questionnaire. This is followed by the substantive part, the questioning itself, the data collection. We sum up, statistically process and analyze the appropriate number of responses, and prepare the presentation in pptx format. There have been shorter research in 3 days, but it is topic and demand-dependent.
Because the lead time of the research is fast. We have thousands of active respondents. We help you formulate the questions. We have decades of (telephone) research experience. The presented result is understandable, transparent and usable. Our packages are designed to serve your needs and we are constantly monitoring the market and providing new services to our partners. The price and the quality of our service are in line with each other. We are flexible. Anyone who uses Pulzus once will usually return to us.
Everyone gets a pptx file in which the answers to all the questions are analyzed in several disaggregations (gender, age group, education, type of settlement). Besides, if required, we can provide a sociological analysis that is full of conclusions, so it helps the client in making decisions. If necessary, it is possible to consult online or in person, where we present the results and analyzes.
We work for a bank, a food company, a marketing agency, a multinational service company as well as a pharmaceutical company and an SME. Communicating with consumers is essential in all segments. Marketing strategy, decision preparation, ad optimization and product development are important for everyone – Pulzus helps!
We provide two options.
- The questions are provided by the company requesting the research, and Pulzus’s research expert examines how compatible each question and its logic are with Pulzus, and discusses any proposed changes. Such negotiations are usually part of the service package.
- The company requiring the research will only provide a research brief to determine what they want to research and what budget is available for it. Based on these, the Pulzus researcher will prepare the research plan and the questions for a separate fee. Depending on the project, the fee usually ranges from HUF 90,000 to HUF 200,000.
Disaster check
Background:
A financial company planned to launch an insurance service for used and new devices on its mobile app. Before the service was launched, they made a research to know who and how would use it. In addition, 3 target ‘persona’ were identified.
Task:
Based on the research brief, they were curious about how consistent the marketing plans so far were with reality, which they wanted to assess in the form of a market research because the applications had already been in use by more than 1 million people.
Result:
The research showed that 2 of the 3 ‘persona’ were completely different. Based on this information they redesigned the messages and channels of the marketing campaign to reach the right people. The respondents preferred the price and the use of the service, so they started the launch campaign with high hopes.
Product development
Background:
A chain of stores selling technical articles had a webshop for several years when they contacted us. They were looking for an opportunity to build an even stronger relationship with online shopping customers and sell them additional services. Personal persuasion provides a good opportunity for this, so the secure store pickup, which had become appreciated during the Covid-19 pandemic, seemed like a good solution.
Task:
The client has compiled a list of questions in the hope that the results of the research will provide a good basis for preparing important business decisions. It was our job to check the questions and specify them to ensure measurable results. Furthermore, the research was needed quickly, so after Thursday’s consultation, we launched the research on Friday and delivered the result on Monday to the client.
Result:
The research revealed the age groups, the type of educational degree and settlement, with which and where it is a good opportunity to take over goods from the store. It also revealed how open the consumers are to using additional services, which means additional revenue for the home electronic goods chain store
Advertisement with Pulse data
Background:
Different food chains try to stand out in a product category or in the level of service, and then they try to gain committed customers in all marketing communication channels applying this result.
Task:
A client approached us to help with their work in the current market conditions with rapid and representative research because they don’t have the time and the legal department doesn’t even support publishing research results in various marketing materials which have been measured more than 6 months ago. More frequent, smaller research is more important with which they can meet the market trends and work from up-to-date market data.
Result:
We have developed a quarterly questionnaire structure for them to measure market changes on a regular basis. The questions thus support the marketing communication activity well and can not be legally challenged either. In addition, they can also identify needs with which they can gain additional market advantage.